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From Gen X to Gen Z, ‘unicorn game’ GTA VI’s multigenerational pull is a threat to Hollywood’s holiday blockbusters

Photo: Fortune
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Chronological.

  1. Fortune FIRST 56m ago From Gen X to Gen Z, ‘unicorn game’ GTA VI’s multigenerational pull is a threat to Hollywood’s holiday blockbusters

    Thirteen years after GTA V, GTA VI arrives with more than $1 billion in sales already booked and a gaming calendar cleared for it.

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