Business
From the Lost Generation to Gen Beta: How every generation got its name
CRAYON summary
Fortune traces how each generation got its name, from the Lost Generation to Gen Beta. The piece notes that Gen Beta was named before its first baby was born. It also reports that the Lost Generation's label came from a French garage owner, Gertrude Stein and Ernest Hemingway a century earlier.
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Chronological.
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From the Lost Generation to Gen Beta: How every generation got its name
Gen Beta had a name before its first baby was born. A century earlier, the Lost Generation got its label from a French garage owner, Gertrude Stein, and Ernest Hemingway.
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