Skims’ $148 advent calendar flop wasn’t a stunt, marketers say—but store credit may not win back Kim Kardashian’s angry customers

Fortune reports on the backlash over Skims' $148 advent calendar, which customers found filled with hair ties, and the company's offer of store credit to buyers who keep it. According to Fortune, a theory holds that the calendar and its keep-it-for-credit refund offer were a calculated play to drive repeat spending. Marketers and consumer researchers cited by the outlet, along with new social data, reject the idea that it was a stunt and point instead to a trust problem that store credit may not fix with Kim Kardashian's dissatisfied customers.