Bemidji State hops into NCAA's new advertising game, with more likely on the way
Yahoo Sports reports that Bemidji State has begun taking part in the NCAA's new uniform sponsorship opportunities, and that more such deals are likely. The piece notes that on Jan. 23 the NCAA approved sponsorship patches on uniforms in Division I sports for the first time, leading to deals such as Wisconsin with Culver's, Ohio State with JPMorgan Chase, and the Big 12 conference with Monster Energy. It also notes that the ruling applied only to Division I sports.
Based on Yahoo Sports's report - only one outlet has covered this so far. Read the original.Coverage 1 source · 1 report
Chronological.
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Bemidji State hops into NCAA's new advertising game, with more likely on the way
Nov. 15—BEMIDJI — On Jan. 23, the NCAA approved the use of sponsorship patches on uniforms in Division I sports for the first time. Many universities took advantage early — Wisconsin reached a deal with Culver's, Ohio State with JPMorgan Chase. Even the entire Big 12 conference reached a sponsorship/naming rights deal with Monster Energy. But the new ruling applied to Division I sports only. ...
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