MLS viewership surges 93 percent in 2026 as social media engagement hits record high

1. Yahoo Sports FIRST 39m ago MLS viewership surges 93 percent in 2026 as social media engagement hits record high

   Major League Soccer reported a 93 percent increase in weekly live match viewership in 2026, averaging an estimated 7.2 million gross viewers across streaming and TV. The league also recorded 838 million social media engagements and drew more than 11.2 million fans, while younger audiences on FOX and FS1 grew following the World Cup.

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