‘Tourists hate themselves’ – which is why Tasmania is telling people to stay away

1. The Guardian World FIRST 1h ago ‘Tourists hate themselves’ – which is why Tasmania is telling people to stay away

   Island state declares it ‘is not really for tourists’ – but is the marketing strategy just a cheeky piece of reverse psychology? Get our breaking news email , free app or daily news podcast Research shows “tourists hate themselves” – which is exactly why the marketing flacks at Tourism Tasmania are telling them to stay away from the island state. Its new campaign declares the island state is “not really for tourists”, enlisting former SBS newsreader Lee Lin Chin to help sell the tongue-in-cheek

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