MLS touts major viewership growth in first year without Season Pass on Apple TV

1. Yahoo Sports FIRST 14h ago MLS touts major viewership growth in first year without Season Pass on Apple TV

   Without offering much in the way of match-specific, Nielsen-measured data most of the industry relies on for apples-to-apples viewership comparisons, MLS is touting significant viewership growth throughout the 2026 regular season, the first under its Apple TV deal to be accessible without a subscription to MLS Season Pass. Before the 2026 season, MLS and Apple…

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