Business
How Novig became the third biggest prediction market site despite launching only months ago
CRAYON summary
Fortune reports that Novig has become the third-largest prediction market site despite launching only months ago. According to Fortune, the company's monthly volume rose 80% to $1.8 billion, helped by an ad featuring Sydney Sweeney, and the piece considers what it would take for Novig to catch rival Kalshi.
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How Novig became the third biggest prediction market site despite launching only months ago
Aided by a Sydney Sweeney ad, Novig’s monthly volume jumped 80% to $1.8 billion. What would it take to catch Kalshi?
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