I've collected Starbucks cups for 12 years. I've never seen anything like the Bearista craze.
Business Insider publishes a first-person account from Yolanda Cole, who says she has collected Starbucks cups for 12 years and has never seen anything like the craze over the Bearista cup. Cole describes arriving before dawn for the mystery Bearista cup launch, where she was fourth in line and got the cup she wanted.
